About the Guideline

Objective of the Guideline

The Guideline seeks to enhance ecology-conscious actions, such as efforts to reduce CO2 emissions by telecommunications services providers through the following:

  • Determine an assessment standard for use in energy-efficient procurement standards of equipment and data center services by telecommunications services providers.
  • Create a standard to indicate appropriate CO2 reduction measures taken by telecommunications services providers.
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Assessment Standards

Equipment categories

  • Assessment standards have been determined for the following 13 equipment categories:
    • Broadband routers (no VPN function)
    • L2 switches (box type)
    • Transport equipment (WDM, Converged Packet Optical Equipment)
    • PON equipment (GE-PON)
    • Broadband base station equipment (WiMAX, LTE, 3G/LTE)
    • Power supply equipment (AC adapters, rectifiers, UPS)
    • Server equipment
    • Storage equipment
  • An assessment scale of five ranks indicated by the number of ★s (★ thru ★★★★★) based on calculations from the figure of merit is applied. ★★ (two stars) indicates the rank containing the normative reference.

Data centers

The Guideline promotes the measurement of data indicating energy efficiency (such as PUE* with clearly defined measurement conditions) of data centers and their disclosure.
*NOTE : PUE (Power Usage Effectiveness) = power consumption of entire facility (ICT equipment + facilities) / power consumption of ICT equipment

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Eco ICT Logo

ecoictマーク
The Eco ICT Logo is a symbol mark indicating that the telecommunication service provider is taking appropriate measures to reduce CO2 emissions. All it takes are the inclusion of the following 3 steps - “self-assessment,” “public disclosure” and “submit information to the Council”- to normal business practices, so all telecommunication service providers are encouraged to take advantage of the Eco ICT Logo. Confirm the Rules on use of the Eco ICT Logo (document currently available in Japanese version only) to confirm eligibility (link below under Conditions).

Objective of the Eco ICT Logo

Telecommunication service providers had taken energy-conservation into consideration when making procurement decisions in the past, but at times, it was difficult to comprehend from a third party perspective. Thus, telecommunication service providers created a framework for self-assessing the reduction in CO2 emissions and making such effective measures widely recognizable by indicating the Eco ICT Logo.

Conditions for using the Eco ICT Logo

Follow the rules on the use of the Eco ICT Logo available through the link below in using the Logo. Refer to the flow of registration, also available from the link below for gaining use of the Logo.

Effective period of use of the Eco ICT Logo

Because the need to strengthen efforts to reduce CO2 emissions is increasing with time, the use of the Eco ICT Logo and the public disclosure by the Council shall be effective until the end of December of the year of registration. Refer to the rules above for applying for renewal.

Creating the Eco ICT Logo

The following is an excerpt of the interview with the designer of the Eco ICT Logo

> What were your thoughts when you received the request to design the logo?
I usually have an understanding or an image of the business activities of the client company, but in this assignment, I couldn’t clearly visualize the client activities, so it was tough. In the end, in designing this logo, I reminded myself that it would be used by a large audience for a long period of time.

> Did you have an image for designing the logo?
I created the logo with the “e” not only representing “ecology,” but also linking in images of “electronics” and “e-commerce.” I also wanted to avoid cold, impersonal images, so I incorporated the sprouting plant to invoke a feeling of closeness to the natural environment.

> What is the message conveyed by the logo?
I tried to convey the message that it is more important than ever to be aware of our environment and natural surroundings in this age of constant advances in info-communication technologies.

> What were the challenges in designing the logo?
It was difficult to harmonize “ICT,” which has a mechanical feel to it, with “eco,” which has a natural feel to it. Each person has a different level of affinity to “ICT” and “eco,” so I asked myself repeatedly what the two concepts meant to me and incorporated them into the design.

> What are your expectations for the ICT Ecology Guideline Council?
The ideal outcome would be improvements, no matter how small, in decreasing theburden on the environment by all of us becoming aware of CO2 emissions from the equipment we use. In addition, it would be great if it would get people to think about being ecologically friendly, not only in the use of ICT, but in other areas as well.

代表取締役 垣谷まこと

Designer of the Eco ICT Logo:
Makoto Kakiya
President, CEO
Blue Diamond Co., Ltd.

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Promotion of International Standardization Activities

Policy of International Standardization Activities

The ICT Ecology Guideline Council works with relevant standardization bodies and enterprises to promote the adoption of Council Guideline assessment standards as international standards, such as in the form of proposals to the ITU-T SG5.

Results of International Standardization Activities

  • The “figure of merit and measurement methodology for GE-PON (OLT) equipment” established by the Council was included and approved as ITU-T Recommendation L.1310 “Energy efficiency metrics and measurement methods for telecommunication equipment.” (11/6/2012)
    ITU-T Recommendation L.1310 “Energy efficiency metrics and measurement methods for telecommunication equipment”
    https://www.itu.int/rec/T-REC-L.1310-201211-S
  • At the ITU-T SG5 Lima, Peru Meeting (December 2 – 13, 2013), the Council submitted the proposal concerning the “figure of merit and measurement methodology for converged packet optical equipment I (with packet SW and TDM SW).” The proposal was well received and approved for deliberation as a “New Work Item.” At the time of ITU-T Recommendation L.1310 revision, it was decided to edit them in as “energy efficiency metrics and measurement for converged packet optical equipment I.”
  • At the ITU-T SG5 Geneva Meeting (May 19 – 23, 2014), the Council submitted the proposal concerning the “figure of merit and measurement methodology for converged packet optical equipment II (with packet SW, TDM SW and WDM functional parts) and the creation of Clause 14 for converged packet optical equipment.” The proposal for converged packet optical equipment II was well received and the creation of a revised ITU-T Recommendation L.1310 was immediately decided, where “a chapter on converged packet optical equipment clearly outlining details concerning both converged packet optical equipment I and II were added as Clause 14.” This revised version of L.1310 was deliberated and consented to at the meeting of Working Party 3. Following the preparatory procedures, it was approved as an ITU-T Recommendation. (Aug. 22, 2014)
    ITU-T Recommendation L.1310 “Energy efficiency metrics and measurement methods for telecommunication equipment”
    http://www.itu.int/rec/T-REC-L.1310-201408-I
  • ITU-T Recommendation L.1340, “Informative values on the energy efficiency of telecommunication equipment,” which incorporated the “normative reference for GE-PON (OLT)” independently established by the Council, was approved as an ITU-T Recommendation. (Feb. 13, 2014) ITU-T Recommendation L.1340 “Informative values on the energy efficiency of telecommunication equipment”
    http://www.itu.int/rec/T-REC-L.1340-201402-I
    *Q17 : Question17
    WP3 : Working Party3
    SG5 : Study Group5

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